Bonnaroo Music Festival

Providing merchandise since Bonnaroo’s inception in 2002, Red Star handles all aspects of the festival’s merchandise operation.

Product development continues year round, including trends-based analysis of Bonnaroo’s sales history, preferences of past festival goers, and on comparable sales figures from other festivals. We handle all presale and VIP merchandise packages as well as on-site vending in the main festival area and several satellite locations throughout the festival grounds.

A project of enormous scale, we utilize multiple printers and vendors to provide the precise amount of merchandise Bonnaroo demands, including setting up on-site screen printing to maintain stock levels on high-performing items.


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